How To Promote And Effectively Market Your Business And Improve Revenue:

We have put together a series of steps to help you get the very best to promote your business and increase your revenue.

Skinlogic products are original and niche to the industry and will have a "WOW" factor with salon clients. These are just some ideas of how to use this to your best advantage.

Clients and In-Store:

Send a letter to all your clients telling them about new products /treatments within your salon. Let them 
know that they can come into the salon for a consultation based on your new product or treatments.

Place posters and display material around the salon and in the windows to create interest and demand 
before your new products/treatments even arrives.

When you´re new products arrives place it near the front of the salon in a highly visible area so that it 
becomes a talking point and can be seen.

Your Local Community:

Take a stand to show case your new products/treatments at the college or fair and hand out special offers
i.e. if they come into the store they will get x% off.

Offer to do the college fashion show for all the models and in return get them to advertise your salon and 
your new products/treatments. Hand out special offer cards at the entrance or insert them in the 
programme.

Approach all the local model agencies and invite the owners/managers in for a free makeover or 
procedure.

In return ask them to send their models around to your salon and give them a special discount.

Put up posters at your nearest college, university, technical college, etc.

Organise a demonstration at your local educational institutions and have someone to hand out special 
offer leaflets.

Approach your key local ladies groups - ladies golf clubs, fitness clubs, slimming groups, dance 
classes etc. Offer to demonstrations at their meetings.

Organise a promotions day where you do make overs /procedures all day for a special price or as a 
complimentary add-on treatment. Ideally, this should be done in a high traffic area like the local shopping 
centre in order to generate interest from passers-by and to attract new clientele.

Your Local Media:

Use the Local free papers /bulletins to announce the arrival of new products /treatments to your salon and
offer treatment giveaways.

Identify and contact all your local newspapers to target for editorial/adverts. The products/ treatments are 
new to your business and exciting and as a result journalists are only too happy to write about it.

Invite the beauty editor or the editor of your local publication in for a free treatment and nail makeover 
using your new products/ treatments.

Organise a charity event and get a free editorial and local support to help the community and your 
business grow.

BY FOLLOWING SOME OF THESE IDEAS YOU WILL MAKE THE MOST OF YOUR NEW PRODUCTS/TREATMENTS IN ORDER TO MARKET AND PROMOTE YOUR BEAUTY BUSINESS. THEN WATCH YOUR PROFITS SOAR.

More information on Promotional Advice?

Was the information posted here not enough? Simply call us on:

Phone: +353 (045)480820

Fax: +353 (045)480770

Email: JLIB_HTML_CLOAKING