We have put together a series of steps to help you get the very best to promote your business and increase your revenue.

Skinlogic products are original and niche to the industry and will have a "WOW" factor with salon clients. These are just some ideas of how to use this to your best advantage.

Clients and In-Store:

Send a letter to all your clients telling them about new products /treatments within your salon. Let them
      know that they can come into the salon for a consultation based on your new product or treatments.

Place posters and display material around the salon and in the windows to create interest and demand
      before your new products/treatments even arrives.

When you´re new products arrives place it near the front of the salon in a highly visible area so that it
      becomes a talking point and can be seen.

Your Local Community:

Take a stand to show case your new products/treatments at the college or fair and hand out special offers
      i.e. if they come into the store they will get x% off.

Offer to do the college fashion show for all the models and in return get them to advertise your salon and
      your new products/treatments. Hand out special offer cards at the entrance or insert them in the
      programme.

Approach all the local model agencies and invite the owners/managers in for a free makeover or
      procedure.

In return ask them to send their models around to your salon and give them a special discount.

Put up posters at your nearest college, university, technical college, etc.

Organise a demonstration at your local educational institutions and have someone to hand out special
      offer leaflets.

Approach your key local ladies groups - ladies golf clubs, fitness clubs, slimming groups, dance
      classes etc. Offer to demonstrations at their meetings.

Organise a promotions day where you do make overs /procedures all day for a special price or as a
      complimentary add-on treatment. Ideally, this should be done in a high traffic area like the local shopping
      centre in order to generate interest from passers-by and to attract new clientele.

Your Local Media:

Use the Local free papers /bulletins to announce the arrival of new products /treatments to your salon and
      offer treatment giveaways.

Identify and contact all your local newspapers to target for editorial/adverts. The products/ treatments are
      new to your business and exciting and as a result journalists are only too happy to write about it.

Invite the beauty editor or the editor of your local publication in for a free treatment and nail makeover
      using your new products/ treatments.

Organise a charity event and get a free editorial and local support to help the community and your
      business grow.

BY FOLLOWING SOME OF THESE IDEAS YOU WILL MAKE THE MOST OF YOUR NEW PRODUCTS/TREATMENTS IN ORDER TO MARKET AND PROMOTE YOUR BEAUTY BUSINESS.
THEN WATCH YOUR PROFITS SOAR.

Additional information on Promotional Advice:

gloMinerals

Sunlust

More information on Promotional Advice?

Was the information posted here not enough? Simply call us on:

Phone: +353 (045)480820

Fax: +353 (045)480770

Email: info@skinlogiconline.com